Last night as I was drifting off to sleep, I had a vision about my original idea of
marketing Objectivism to the masses. To briefly summarize my previous post, I believe that Objectivism will only be able succeed in sweeping the world if a organization or business offers the same social environment and self-help services that current religious organizations attempt to do now. Let me explain...
In my half sleepy state, I referred to this organization as "Foundations" in reference to the foundational values of Reason, Purpose, and Self-esteem. The purpose of this organization will be to help individuals achieve these values through lectures, guided discussions, workshops, presentations, and whatever other means are effective. Special topics - such as "How to think clearer", "How independent thinking can help you", "How to be more productive", "How to follow through with your goals", "How to increase self-awareness" - would be presented in weekly meetings. Perhaps on Saturday mornings or Sunday afternoons. Any number of different formats might work, but one idea I had was to start the day with a presentation about a topic followed by breakout groups to discuss the topic in depth or perform activities that improve some skill. Say a 30 minute presentation, followed by an hour long breakout session. And perhaps equally important, follow up the with a social gathering (perhaps with coffee and donuts, or a light meal). This gathering offers two pieces of value, it encourages integration of ideas through casual discussions and it builds psychological visibility which encourages participants to come back on a regular basis.
Critical success factors
- such an organization must provide a value that 90% of the population can immediately grasp so that they eagerly take part.
- The format of the presentation must be in a non-threating, self-growth format.
- Presenters and/or group leaders should be well versed in Objectivism.
Obviously, this vision is still in the early stages, so I'm open to suggestions as how to improve it, or even arguments against it. But like most business ideas, the best means of determining success is to try it and see if it succeeds. If not, change it and try again.