How Does Google Search Work?

Google returns searches in a half a second.  How do they do it?

What can a web developer do about it?

First - Before you write a page, think about what search terms people might type to get to your page.  Make sure that those terms appear in your title, keywords, text, alt image property, etc.

Second - Don't include every search term under the sun because the major search engines look on this negatively.

Third - Promote your web page in hopes others will link to it.

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